A ‘masterful’ PR professional is a model of unquestionable character and integrity, an effective and strategic communicator, an exceptional networker and relationship builder, a “big picture" thinker and bold doer, a master of the mission and brand, an embracer of lifelong learning and available communication technologies, a servant leader, and one who is resilient.
Check out my latest book to learn how these 8 habits can lead you to become the ultimate public relations professional.
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