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Marc C. Whitt

Veteran public relations professional and author of the critically-acclaimed books, 'When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional' and ‘PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional.’

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About Marc C. Whitt

Marc C. Whitt has successfully accumulated nearly four decades of experience in public relations, holding senior leadership and teaching positions at public and private colleges and universities in Kentucky. He has also consulted for numerous corporate and nonprofit organizations across the United States and has presented to groups in Brazil, the United Kingdom, the United Arab Emirates, and the US.

Marc currently serves as director of media and strategic relations on the senior leadership staff of the University of Kentucky Office of Public Relations and Strategic Communications. He also teaches in the UK College of Communication and Information’s Department of Integrated Strategic Communication, where he specializes in public relations.

Marc's contributions to the field of public relations extend beyond his professional roles. As a member of the academic honorary society Phi Kappa Phi, he has established himself as a bestselling author. His debut book, 'PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional ' (Cherrymoon Media, Lexington, Kentucky, 2020), has been widely recognized. It was not only a 'recommended read' by PRCA but also topped Amazon's list as the #1 new PR book release. The book has received numerous accolades from BookAuthority, including ranking as the #4 '100 Best PR Books of All Time' and being listed among the 'Best New PR Books to Read' (2020, 2021, & 2022) and the #1 'Best PR Book for Beginners' (2023 & 2024).

Marc's latest book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional (Cherrymoon Media, Lexington, Kentucky, 2022) also achieved bestseller status, securing the #1 spot in Amazon's PR new releases. In 2024, it was recognized by BookAuthority as one of the 19 Best New Public Relations Books To Read (#10). 

Named a "Social Impact Author," Marc's two books received the 2023 Goody Business Book Awards, winning and being named a finalist in the Marketing: Communications & PR Category.

Over the course of his 38-year career in higher education, Marc has consistently delivered results that have been recognized with over 40 honors. His work has been particularly impactful, earning him back-to-back Council for Advancement and Support of Education (CASE) Silver Medal Awards for Total Institutional Relations Program. In 2015, he was the recipient of the prestigious James C. Bowling Excellence in Public Relations Award, presented by the University of Kentucky Journalism Alumni Association and the UK Department of Integrated Strategic Communication. This award, which honors the 'outstanding public relations practitioner with ties to Kentucky,' is a testament to Marc's exceptional contributions to the field. The same year, he was also honored with the Distinguished Alumnus Award from the Eastern Kentucky University Department of Communication and the EKU Golden Apple Award for Teaching. The Kentucky Music Educators Association District 11 recognized his support for music education with its Friends of Music Award, and CASE Kentucky acknowledged his leadership in advancement with the Beth K. Fields Service Award.

The long-time public relations and marketing columnist for the national higher ed trade magazine, University Business, Marc previously served on the Association of American Colleges & Universities Advisory Council on Communications and Public Affairs (two of his eight years as national chair), CASE District III (Southeast US) Board, and the International Town & Gown Association Board. He currently serves on the Public Relations and Communication Association (PRCA) International University Advisory Council, the Public Relations Society of America (PRSA) Thoroughbred Chapter Board of Directors, and the Kentucky Baptist Foundation Board. 

A trumpet player for more than 55 years, Marc performs with and is a founding member of the Madison Community Band, a regional wind band of more than 80 musicians in Richmond, Kentucky. He currently serves as president of the Friends of the Madison Community Band Board of Directors, a nonprofit support organization for the band.

Marc holds a Bachelor of Arts Degree in Speech Communication and Human Relations with areas of concentration in Public Relations, Organizational Psychology, Marketing and Management (1982) and a Master of Arts Degree in Sociology with Research Emphasis in Marketing (1985) from Eastern Kentucky University.

A proud son of Appalachia, Marc is a native of Paintsville, Kentucky. He and his wife, Jennifer, reside in Richmond, Kentucky. They are the parents of three children: Emily Whitt Fields (Mark Wayne Fields), Elizabeth Whitt Muncie (Christian Muncie), and Jacob (fiancée Ashton Jernigan). They have four grandchildren: Annaleigh Jaymes Fields, Aubrey Clay Fields, Hayden Grant Fields, and Sarah Faye Muncie.

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PR Veteran’s 2nd Book Named to BookAuthority’s “19 Best New Public Relations Books for 2024”

RICHMOND, Ky. (May 21, 2024) - BookAuthority, the world’s leading site for book recommendations, has named Richmond, Ky. resident and author Marc Whitt’s second book, ‘When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional’ (Cherrymoon Media, Lexington, Ky., 2022), to its “19 Best New Public Relations Books for 2024“ list. Whitt’s book is ranked 10th.
As seen on CNN, Forbes and Inc, BookAuthority described Whitt’s 444-page book as “thought provoking, conversational and inspirational.” 
As greater demands and expectations are placed on those who practice public relations, Whitt, a 40-year PR veteran and two-time bestselling author, contends that public relations professionals should advance themselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional.
Achieving the masterful status in the profession should “become our North Star — our guiding light,” Whitt said.
These individuals are the PR profession’s “cream of the cream of the crop.” For those wishing to reach the masterful level they must embrace eight core habits, as Whitt details in the book, including being a model of character and integrity, an effective and strategic communicator, an exceptional networker and relationship builder, a big picture thinker and bold-doer, a master of the mission and brand, and more.
Another of the book’s highlights is Chapter 10 in which several highly-regarded PR masters from Belgium, Canada, Germany, Ireland, the United Kingdom and the United States offer their expertise. 
The title was inspired by a common phrase used by Whitt’s mother, whenever she needed a moment to clear her thoughts and focus on first things first. As a tribute to his mother’s inspiration, Whitt includes her popular applesauce recipe in the back of the book.
‘When In Doubt, Make Applesauce!’ achieved bestseller status shortly after securing the #1 spot in Amazon's PR new releases when it was released on Nov. 1, 2022. In 2023, it was a finalist in the prestigious international book awards recognition program, the Goody Business Book Awards.
‘When In Doubt, Make Applesauce!’ is available at the University of Kentucky and Eastern Kentucky University Bookstores, or at Amazon, Barnes and Noble, and most leading booksellers worldwide.

About BookAuthority (from its website)
BookAuthority is the world's leading site for book recommendations, dedicated to helping readers discover the most recommended books on any subject.
It has the largest repository of book recommendations by experts and thought leaders in various fields. BookAuthority meticulously searches the web daily for the most recommended books, then reviews them and categorizes them by subject.

As featured on CNNForbes, and Inc, over five million readers rely on BookAuthority every year to choose their next book, broaden their knowledge, and enhance their skills. BookAuthority scours the internet daily for book recommendations from experts and thought leaders, such as Elon Musk, Sheryl Sandberg, and Warren Buffett.

BookAuthority organizes the books it finds by subject, allowing it to compile countless useful book lists with the most recommended books in any given subject - from grammar and history, through physics and programming, to fitness and psychology.
Books are evaluated and rated based on expert recommendations, user reviews, popularity, achievements, and more. 

About Cherrymoon Media

Established in 2016 by founder Adam Turner and headquartered in Lexington, Kentucky, Cherrymoon Media is a multimedia company specializing in book publishing, web development and music management.

About ‘When In Doubt, Make Applesauce!’

444 pages


5 x 1 x 8 inches

ISBN-13: 979-8359304023

Available in print and digital

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‘PR Lessons Learned Along the Way’ Makes It to the “20 Best Public Relations Books of All Time” - Ranked #4th 

PR veteran Marc C. Whitt’s 2020 debut book, ‘PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional,’ published by Cherrymoon Media in Lexington, Kentucky, has been named to BookAuthority’s “20 Best Public Relations Books of All Time.’ Whitt’s book is ranked 4th. 

BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition, according to BookAuthority’s news release.

In 2023, ‘PR Lessons Learned Along the Way’ was named “winner” in the prestigious 2023 Goody Business Book Awards, in which it took top honors in the Marketing: Public Relations and Communication Category.
The book is available for purchase online at Barnes and Noble, most leading independent booksellers worldwide and on Amazon.

Whitt, a native of Paintsville, Kentucky, is a seasoned PR professional with nearly four decades of experience in higher education administration, teaching, and consultancy. He currently serves in senior leadership at the University of Kentucky's Office of Public Relations and Strategic Communications and teaches in the UK College of Communication and Information's Department of Integrated Strategic Communication. He holds a Bachelor of Arts and Master of Arts degrees from Eastern Kentucky University.

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"Don't judge each day by the harvest you reap, but by the seeds you plant."

Robert Louis Stevenson

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Need an experienced speaker or workshop presenter?

Public Relations. Marketing Communications. Servant Leadership. Nonprofit PR/Community Relations. Town and Gown Relations. Performing Arts Advocacy. 

Throughout his professional career, Marc has addressed topics ranging from public relations and leadership to arts PR and marketing and community relations for both large and small conferences, workshops, and meetings. Organizations have included: 

  • International Town & Gown Association

  • American Association of State Colleges and Universities

  • National Association of Student Financial Aid Administrators

  • National Association of Music Parents

  • Council for Advancement and Support of Education (CASE Kentucky and CASE District III) 

  • Public Relations Society of America Chapters 

  • Appalachian College Association

  • Kentucky-Tennessee District of Kiwanis

  • Leadership Kentucky's Elevate Kentucky

  • Kentucky School Public Relations Association

  • Cardinal Hill Rehabilitation Hospital Leadership Week

  • Various chambers of commerce, and several others.


Book Discussion and Signing, Sponsored by Barnes & Noble College, Somerset Community College, Somerset, Kentucky, Nov. 2, 2023

Book Signing, Sponsored by Barnes & Noble College, Eastern Kentucky University, Richmond, Kentucky, Oct. 19, 2023

Book Signing, Sponsored by Barnes & Noble College, Jefferson Community & Technical College, Louisville, Kentucky, Sept. 21, 2023

PRSA Tri-Cities Chapter, Kingsport, Tennessee, April 21, 2023

Campbellsville University Media Day Luncheon Keynote Address and Book Signing, Campbellsville, Kentucky, April 13, 2023

PRSA South Georgia Chapter, Kennesaw, Georgia, March 9, 2023

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