About the Book: Bestselling author and award-winning PR practitioner Marc C. Whitt returns with his third book, 'TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional' (Cherrymoon Media, 2025).
In his latest work, Whitt explores the vital role nonprofit organizations play in our communities and the world—and why effective, strategic public relations is essential to their success. He dives into topics such as media relations, branding, community engagement, leadership, fundraising and donor relations, digital communication, and ethical decision-making. He examines the growing role of artificial intelligence in nonprofit PR and how it can be used smartly and strategically to maximize impact. Whitt also discusses hiring and developing the right team—because, as every seasoned professional knows, success is never a solo endeavor.
But more than anything, 'TAKEAWAYS' is a book about people. It’s about the incredible individuals who make this profession meaningful—our colleagues, mentors, students, and, most importantly, the communities and causes we serve. It’s about the lessons we learn from one another, the challenges that refine us, and the joy that comes from doing work that truly matters.
Like his previous books—'PR Lessons Learned Along the Way' and 'When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional'— 'TAKEAWAYS' is written in a conversational tone. Why? Because Marc Whitt believes that an easygoing, storytelling approach not only provokes thought but also sparks new ideas, rekindles old ones, and encourages professionals at every stage of their careers.
Whether you’re just stepping into the world of nonprofit PR, are well into your journey, or are reflecting on a long and fulfilling career, you’ll find something valuable within these pages.
Reviews:
"'TAKEAWAYS' is insightful, strategic, practical, and purposeful. Nonprofit Public Relations has evolved substantially over decades. One thing hasn’t changed and should never change is that relationships and integrity are paramount in the work. Marc Whitt has captured this powerfully and so much more in 'TAKEAWAYS.' This book is higher-level learning. What Marc has given provided in this book is a gift to the nonprofit PR professional and to those who have been called to this profession. In spite of working in philanthropy with higher education and nonprofits more than 40 years, and knowing Marc for decades, his writing spoke to me. Every sentence kept me engaged and reminded me often of PR truths. Bravo, my friend!"
-Guy Adams, President, Christian Appalachian Project
“'TAKEAWAYS' is a masterclass in purposeful communication. Marc Whitt distils decades of nonprofit PR experience into actionable wisdom that uplifts, empowers, and reminds us why our work matters. A must-read for any professional committed to making a difference through strategic storytelling for the greater good.” — Farzana Baduel, CEO, Curzon PR
"As someone committed to rebuilding economic opportunity in Eastern Kentucky, I found Marc Whitt’s latest book 'TAKEAWAYS' not only inspiring but essential. In a region where hope can feel scarce and leadership is often burdened by public skepticism or fatigue, Marc offers a clear roadmap for how trust, storytelling, and servant leadership can reawaken belief in ourselves, in our institutions, and in the future.
What makes this book especially resonant is Marc’s deep understanding that leadership is not about charisma or credentials, but about moral clarity, human connection, and showing up, consistently, transparently, and with humility. These are not abstract ideals. They are the very principles we strive to embody at SOAR as we walk alongside communities to unlock their potential, job by job, story by story.
Marc’s pedigree as both a scholar and practitioner gives him a rare authority. He writes with the insight of someone who has been in the trenches, mentoring young leaders, navigating institutional crises, and building authentic relationships across sectors. His guidance on leading with grace, building consensus, and putting people before platforms is both timeless and urgently relevant in today’s world of fractured discourse and institutional mistrust. Most importantly, Marc reminds us that communication is not a tactic, it’s a responsibility. Especially in rural communities like ours, where so many have been promised change but seen little of it, our words must not only inform but inspire. They must earn trust, not just attention.
This book equips leaders, at every level, with the mindset and tools to do just that. Marc Whitt doesn’t just teach leadership; he embodies it. His work is a gift to anyone working in public service, civic engagement, or community development. I’ll be recommending this book to every member of our team and revisiting it often myself." -Joshua Ball, Chief Operating Officer, Shaping Our Appalachian Region (SOAR)
"'TAKEAWAYS' is a relevant deep dive into the vital role PR plays in transformational nonprofit leadership. Over a decade into my career, this palatable read introduced new lessons while validating learned best practices. Whether new to nonprofit leadership or a seasoned pro, this conversational read guides you to architect proactive, purpose-driven strategies that set the foundation for long-term success. As a graduate of Eastern Kentucky University’s Public Relations program in which Marc Whitt was a renowned professor, I have long admired his PR expertise which is on display in this latest book." -Alex Carson, Sr. National Corporate Relations Lead, American Heart Association
"'TAKEAWAYS' is a volume filled with pithy wisdom. Page after page flows smoothly with easily understood morsels that can be readily applied in the real-world nonprofit workspace. In the early 1990’s, I had the privilege and joy of working closely with Marc Whitt and I can vouch for the utility of these 'TAKEAWAYS' that I observed him using effectively and exceptionally. For the PR professional, 'TAKEAWAYS' will be an investment that continues to provide tremendous ROI and is sure to become dog-eared and heavily highlighted." -Dr. Ron L. Ellis, President, California Baptist University
"I hung on every word of Marc Whitt's book 'TAKEAWAYS' and nodded in agreement throughout, thinking of how meaningful this advice will be to those who read it. Even if students and young PR practitioners do not fully understand all of the essential elements Marc shares in the book, they will grow to appreciate it with years of shaping their careers and experiences." -Mike Fulton, Director of Public Affairs & Advocacy, Asher Agency
"I really appreciate Marc Whitt's willingness to put pen to paper and share his decades of experience with others seeking to learn best practices and the professionalism that Marc exudes in all he does. 'TAKEAWAYS,' while it most definitely highlights various strategies and insight helpful within the nonprofit sector, can also be applied towards any business entity and one's personal life as well. I love Marc's writing style and the easygoing story telling flair that he brings to the pages of this book. The power of telling one's story can never be overemphasized and so many of the topics covered in this writing will help one excel and study public relations essentials to one's success. As someone who has in depth experience within both the private and public sector, I greatly appreciate the importance of public relations, marketing and strategic communications. There is no one better than Marc Whitt to share his masterful tactics and highly effective business practices. This book is a joy to read, and I highly recommend it to all." -Chris Girdler, President & CEO, SPEDA
"Practitioners don’t just need a book of how to do what they do, but most important, be a bigger person in doing what they do. In public relations, our most valuable asset isn’t a title or a paycheck. It’s our reputation. And protecting that must always be Job #1. Integrity isn’t negotiable.
Marc Whitt’s book offers a comprehensive survey of the challenges, skills, and tasks faced by non-profits with literally hundreds of practical takeaways to achieve great results, the correct way.
The text succeeds in getting under the skin of the life and realities of the not-for-profit practitioner, with sensible, sage advice to be both practical with encouragement to match effectiveness with being ethical.
Trumpeting the message that public relations is ‘a calling, not just a career’ it places humility as central to your future direction of travel, where you always need to be grateful. Gratitude, Marc argues, is the compass that will point you back to your “why” when everything feels sideways, reminding you, every single day, that the work you’re doing matters. That you matter.
'TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional' is more than a guide, it’s a touchstone to good practice and a purposeful life." -Andy Green FRCA, Author of ‘Creativity in Public Relations’ and ‘Effective Personal Communications Skills for Public Relations Practitioners’
"This book is a must-read for anyone navigating the world of nonprofit public relations. From the value of celebrating small wins—like a local news pickup or a colleague’s behind-the-scenes success—to the hard-earned budgeting lessons that shaped a $25,000 campaign decision at a small college, the author weaves practical insights with real-life experiences. You’ll find inspiration in leadership lessons rooted in humility, transparency, and mentorship, as well as innovative strategies for building trust between PR officers and legal counsel. Whether new to the field or a seasoned pro, these stories and takeaways will sharpen your skills, renew your sense of purpose, and remind you why this work matters." -Jennifer L. Kramer, APR, Senior Manager - Public Relations, Association for Materials Protection and Performance
"'TAKEAWAYS is a gift to nonprofit and higher ed PR professionals, and a valuable guide for communicators in any sector. With his signature integrity, warmth, wisdom and heart, Marc distills what really matters in this book. It’s smart, relatable, and refreshingly practical. Whether you're seeking big-picture strategy or bite-sized inspiration, 'TAKEAWAYS' is a resource you’ll dog-ear, highlight, and reach for often. Marc is a pillar of the PR profession, and this book reflects his longtime leadership and the best of what he brings to the field. I suggest picking up two copies because you won’t want to lend yours out!" -Katie Neal, ACC, Leadership Coach and Communications Consultant, Katie Neal Coaching & Consulting; President, PRSA Thoroughbred Chapter
"Marc Whitt's book 'TAKEAWAYS' is an excellent practical guide on nonprofit communication. The reader will find it of timeless benefit as you navigate the work and challenges of your organization that is based on integrity, transparency, honesty, and character. Read this book today and start benefitting from its pages of wisdom and experience from an outstanding leader." -D. Michael Richey, Vice President for Philanthropy & Alumni Engagement - Retired, University of Kentucky