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Bestselling PR Author Marc C. Whitt Releases New Book TAKEAWAYS for Nonprofit Communicators - Fresh ideas, strategies, and encouragement for today’s nonprofit PR pro available worldwide

  • Writer: Marc Whitt
    Marc Whitt
  • Aug 23, 2025
  • 5 min read

Updated: Aug 30, 2025

Dear Friends, the Big Day is here as my third book is set for release on Aug. 31st. Particularly special is that day would have been my dad’s 97th birthday. I invite you to check it out and offer a review. Thank you for your continued support and encouragement along the way. 🎯 -Marc



'TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional' is Marc Whitt's third book and is available on Amazon, select Barnes and Noble Campus Bookstores, and at many leading independent booksellers worldwide.
'TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional' is Marc Whitt's third book and is available on Amazon, select Barnes and Noble Campus Bookstores, and at many leading independent booksellers worldwide.


By Cherrymoon Media


Lexington, Ky. – Bestselling and award-winning public relations practitioner and author Marc C. Whitt returns with his highly anticipated third book, TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional (Cherrymoon Media, 2025). The book will be released on August 31, 2025, and will be available in hardback, paperback, and Kindle/digital editions across 13 global markets, including the United States, Canada, United Kingdom, France, Spain, Italy, Mexico, Japan, Germany, Brazil, Australia, New Zealand, and the Netherlands.


Adding to its significance, the book’s foreword is written by nationally-renowned and award-winning communicator Morgan Roth, chief marketing officer for the Muscular Dystrophy Association.


In TAKEAWAYS, Whitt explores the vital role nonprofit organizations play in communities and around the world—and why effective, strategic public relations is central to their success. He addresses a broad range of topics including media relations, branding, community engagement, leadership, fundraising and donor relations, digital communication, and ethical decision-making.


Whitt also examines the growing role of artificial intelligence in nonprofit PR, offering insights on how to leverage AI smartly and strategically to maximize impact. He underscores the importance of hiring and developing the right team, reminding readers that no success in this field is ever achieved alone.


Above all, TAKEAWAYS is a book about people—the colleagues, mentors, students, and communities who inspire and shape this profession. Written in Whitt’s conversational, storytelling style, the book both provokes thought and sparks new ideas, making it accessible and invaluable for professionals at every career stage.


Praise for TAKEAWAYS


• “‘TAKEAWAYS’ is the most essential public relations reading I’ve seen in years—not only for communicators in nonprofit organizations but also any communicator entering the field of strategic communication in general and undertaking that challenging journey of rising through the ranks.” — Mary Beth West, Senior Strategist, Founder of The #PRethics Community


• “Marc Whitt is a pillar of the PR profession, and this book reflects his longtime leadership and the best of what he brings to the field. I suggest picking up two copies because you won’t want to lend yours out!” — Katie Neal, ACC, Leadership Coach & Communications Consultant


• “What makes this book especially resonant is Marc Whitt’s deep understanding that leadership is about moral clarity, human connection, and humility. These are the very principles we strive to embody.” — Joshua Ball, COO, Shaping Our Appalachian Region (SOAR)


• “With clarity, compassion, and a wealth of experience, Marc has gifted us a book that is both practical and deeply inspiring. TAKEAWAYS isn’t just a toolkit for nonprofit PR professionals—it’s a masterclass in ethical leadership, strategic storytelling, and mission-driven communication.” — Poppy Humphrey, Director of Standards and Accountability, LINK Strategic Partners


• “Practitioners don’t just need a book of how to do what they do, but most important, to be a bigger person in doing what they do. Integrity isn’t negotiable. Marc Whitt’s book succeeds in getting under the skin of the nonprofit practitioner, with sage advice to be both effective and ethical.” — Andy Green FRCA, Author of ‘Creativity in Public Relations’


• “‘TAKEAWAYS’ is a relevant deep dive into the vital role PR plays in transformational nonprofit leadership. Whether new to leadership or a seasoned pro, this conversational read provides proactive, purpose-driven strategies for long-term success.” — Alex Carson, Senior National Corporate Relations Lead, American Heart Association


• “I hung on every word of Marc Whitt’s book TAKEAWAYS and nodded in agreement throughout, thinking of how meaningful this advice will be to those who read it.” — Mike Fulton, Director of Public Affairs & Advocacy, Asher Agency


“In TAKEAWAYS, Marc Whitt does what he's long done best: mentors with heart, clarity, and conviction. Drawing on more than four decades of experience, Marc offers a rich blend of practical wisdom, candid storytelling, and soul-stirring encouragement. This book is not just a guide for nonprofit PR professionals; it is a companion for the journey.” - Jeff Jowdy, President, Lighthouse Counsel


• “There is no one better than Marc Whitt to share his masterful tactics and highly effective business practices. This book is a joy to read, and I highly recommend it to all.” — Chris Girdler, President & CEO, Somerset-Pulaski Economic Development Authority (SPEDA)


• “For the PR professional, TAKEAWAYS will be an investment that continues to provide tremendous ROI and is sure to become dog-eared and heavily highlighted.” — Dr. Ron L. Ellis, President, California Baptist University


• “This book is higher-level learning. Every sentence kept me engaged and reminded me often of PR truths. Bravo, my friend!” — Guy Adams, President, Christian Appalachian Project


• “‘TAKEAWAYS’ is a masterclass in purposeful communication. Marc Whitt distills decades of nonprofit PR experience into actionable wisdom that uplifts, empowers, and reminds us why our work matters.” — Farzana Baduel, CEO, Curzon PR


• “This book deserves a permanent place on the shelf of any public relations professional seeking to elevate their impact with clarity and purpose while remaining grounded in their organization’s mission and connected to the things they find most rewarding about their role.” — Laurel Raimondo Martin, PhD, President, Junior Achievement of the Bluegrass, Inc.


• “Whether new to the field or a seasoned pro, these stories and takeaways will sharpen your skills, renew your sense of purpose, and remind you why this work matters.” — Jennifer Gaylord Kramer, APR, Association for Materials Protection and Performance


• “Grounded in ethical considerations and ranging from storytelling to social media and AI use to leadership, donor relations and branding, to name a few, Marc Whitt’s important work should be a required handbook for every public relations practitioner.” — Kathy Keltner Previs, Ph.D., Author of 'The Rhetoric of Project Apollo: The Moon Story and Its Televised Memories'


• “Marc Whitt’s book TAKEAWAYS is an excellent practical guide on nonprofit communication. The reader will find it of timeless benefit as you navigate the work and challenges of your organization based on integrity, transparency, honesty, and character.” — D. Michael Richey, Vice President for Philanthropy & Alumni Engagement (Retired), University of Kentucky


• “In TAKEAWAYS, Marc Whitt continues to build on the foundation he established with his two previous books. As a PR professional and nonprofit leader, I appreciate the transparency that Marc brings to the table.” — R. Travis Shortt, Executive Director, David’s Legacy


“Masterfully written, TAKEAWAYS provides a clear and thoughtful roadmap to success for any nonprofit professional seeking to lead with a renewed purpose and a heart for serving the greater mission.” — Colleen Spencer, President and CEO, Richmond Chamber of Commerce, Inc.


About the Author


Marc C. Whitt, a resident of Richmond, Kentucky and native of Paintsville, is the author of the bestselling books ‘PR Lessons Learned Along the Way’ and ‘When In Doubt, Make Applesauce!’ - also published by Cherrymoon Media. A respected voice in the profession, Whitt has dedicated more than four decades to higher education and nonprofit communications. He is known for his mentoring spirit, ethical leadership, and ability to distill complex PR strategies into practical, people-centered insights.


Availability


TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional will be available beginning August 31, 2025, in hardback, paperback, and Kindle/digital editions. The book is distributed in 13 international markets, including North America, Europe, Asia, and Australia.

 
 
 

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